Siempre Selena (English: Always Selena) is the second posthumously released album by American singer Selena, released by EMI Latin on October 29, 1996. The album contained mostly unreleased recordings and remixes of previously released content. Songs on the album range from a 14-year old Selena on "Soy Amiga" (1986) to the shelved Don Juan DeMarco (1995) soundtrack song "Siempre Hace Frio". Siempre Selena was a result of the impact of Selena's death in March 1995, where the singer's father and manager Abraham Quintanilla, Jr. began receiving requests from fans of her music. Abraham rediscovered forgotten tapes of songs Selena recorded for various projects. Following her death, Abraham expressed how he wanted to keep the singer's legacy alive and that public knowledge of Selena was very important to him. Critical reception of Siempre Selena was mixed, with varying reviews suggesting that the album was more for Selena's fan base and found no particular track on the album to be of any interest, while others favored its diversity and remastered songs.
Music retailers believed that Siempre Selena would be another sellout due to the commercial success of Dreaming of You (1995), as well as strong presale copies and demands for the album by fans, and by local disc jockeys who were hyping the album. Retailers reported "modest" sales, while other stores reported that sales for the album had flattened. Manolo Gonzalez, marketing director of EMI Latin, explained to media outlets how the company intentionally did not market Siempre Selena aggressively. An Austin American-Statesman editor called corporate EMI Latin's marketing team an "oxymoron" on their marketing scheme. Despite sluggish sales, Siempre Selena debuted and peaked atop the US Billboard Top Latin Albums and Regional Mexican Albums chart with 10,500 units sold in its first week. It peaked at number 82 on the Billboard 200 chart. It remained at number one for two consecutive weeks on the Top Latin Albums chart and 14 consecutive weeks atop the Regional Mexican Albums chart. The lead single, "Siempre Hace Frio" peaked at number two on the US Billboard Hot Latin Songs and Regional Mexican Songs chart, while "Costumbres" peaked within the top 15. In November 2017, the Recording Industry Association of America (RIAA) has certified the album triple platinum for shipments of 300,000 units in the United States.