Shad Gregory Moss (born March 9, 1987), better known by his stage name Bow Wow (formerly Lil' Bow Wow), is an American rapper, actor, television presenter, and broadcaster. As Lil' Bow Wow, he released his first album, Beware of Dog, in 2000 at age 13, which was followed by Doggy Bag in 2001. In 2003, Bow Wow released his third album Unleashed, which was the first album released after dropping the "Lil'" from his stage name. As of September 27, 2015, Bow Wow has signed a management deal to Bad Boy Records.Bow Wow made his first movie appearance in All About the Benjamins, in 2002 as a cameo. In the same year, Bow Wow made his debut as the lead role in Like Mike. He later began to undertake lead roles in movies, such as Johnson Family Vacation in 2004 and Roll Bounce in 2005. He also played a supporting role in the film The Fast and the Furious: Tokyo Drift in 2006. Bow Wow also appeared in five episodes of the television series Entourage, and starred as Brody Nelson in CSI: Cyber until the show's cancelation in 2016.
He is also known as Shad Moss, Shad Gregory Moss and Lil' Bow Wow.