Jay J. Adams (February 3, 1961 – August 15, 2014) was an American skateboarder who as a teen, was the youngest member of the Zephyr Competition Skateboarding Team (Z-Boys). His spontaneous freestyle skateboarding style, inspired by ocean surfing, helped innovate and popularize modern skateboarding. His aggressive vertical tricks make him one of skateboarding's most influential stylists. Adams died of a heart attack on August 15, 2014.
Adams died of a heart attack on August 15, 2014. A memorial funeral service was held in honor of Adams at Venice Beach, California, on August 30, 2014. Surfers and skateboarders from across the country showed their respect by taking part in a traditional Hawaiian-style paddle-out tribute. A memorial skate session was held for Adams at the Venice Beach Skatepark by fellow skateboarders Tony Alva and Christian Hosoi.
Two Venice-area murals commemorate Adams. One is on the building site of the original Zephyr Skate Shop in Santa Monica. The other is on the surface of Venice Skatepark's bowl, featuring Adams alongside fellow Dogtown skater, the late Shogo Kubo.