Hallmark Hall of Fame is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City-based greeting card company. The longest-running primetime series in the history of television, it has a historically long run, beginning in 1951 and continuing into 2017. From 1954 onward, all of its productions have been broadcast in color. It holds a place in television history as one of the first video productions to telecast in color, a rarity in the 1950s. Many television movies have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones.
The series has received eighty Emmy Awards, twenty-four Christopher Awards, eleven Peabody Awards, nine Golden Globes, and four Humanitas Prizes. Once a common practice in American television, it is the last remaining television program where the title includes the name of its sponsor. Unlike other long-running TV series still on the air, it differs in that it broadcasts only occasionally and not on a weekly broadcast programming schedule.